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General practices to create Search Engines friendly pages.
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Make a site with a clear hierarchy and text links. Every page
should be reachable from at least one static text link.
Offer a site map to your users with links that point to the
important parts of your site. If the site map is larger than
100 or so links, you may want to break the site map into separate
pages.
Create a useful, information-rich site and write pages that
clearly and accurately describe your content.
Think about the words users would type to find your pages,
and make sure that your site actually includes those words within
it.
Try to use text instead of images to display important names,
content, or links. The crawler doesn't recognize text contained
in images.
Make sure that your TITLE and ALT tags are descriptive and
accurate.
Check for broken links and correct HTML.
If you decide to use dynamic pages (i.e., the URL contains
a '?' character), be aware that not every search engine spider
crawls dynamic pages as well as static pages. It helps to keep
the parameters short and the number of them small.
Keep the links on a given page to a reasonable number (fewer
than 100).
Search engines have a tough time with frames. Using frames
either prevents them from finding pages within a web site, or
it causes them to send visitors into a site without the proper
frame "context" being established. Although this problem
can be eliminated using
some programming techniques, it is better to avoid use of
frames.
Use robots.txt file, which is supported by almost all search
engines to block robots from accessing a particular page/directory.
Or even Meta Robots Tag can used.
Limit the size of the page to less than 100k.
Do use Meta Tags effectively. Do not use deceptive methods.
Title tag is given the maximum importance.
Use description tag efficiently. Make sure that it does not
scare the users when they see the description in the search
results.
Do not use a word more than twice in keyword tag. It may be
considered SPAM by few search engines.
Make sure that the page you have created is what you described
using Meta TAGS.
Use Title info of your sitemap as THE LINK TEXT.
Make good use of ALT text.
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